What is Social Media? Social media is the use of technology combined with social interaction to create or co-create value. It involves a natural, genuine conversation between people about something of mutual interest, a conversation built on the thoughts and experiences of the participants. It’s about sharing and arriving at a collective point, often for the purpose of making a better or more informed choice. (From book Trust Agents, by Chris Brogan and Julien Smith)

The definition of Social Media doesn’t really matter nearly as much as the application and understanding of the changing role of marketing in a social media world.

Social media—and by that I’m lumping together blogs, RSS, social search, social networks, and social bookmarking—presents businesses with a rich set of new tools to help in the effort to generate new business.

Why does Social Media matter?

An estimated 3.5 billion word-of-mouth conversations occur around the world each day and about 2.3 billion (roughly two out of three) of them make a reference to a brand, product, or service.

It used to be all you needed to be on the Web was a Web site. Today you need to think and act in terms of a total Web presence. And that means if you’re not participating in social media, you’re not really online.

Our focus on to assist clients in  creating a web presence that has both depth and breadth, through leveraging the advantage of building intentional, authentic relationships within several careful selected social networking communities. The focus is simple: influence groups of people to want your services and to trust your expertise.

We can assist you in setting up and customizing your social media profiles, developing a strategic social media marketing plan, and even help you manage your social media activity.

Contact Rebecca today for a free consultation to find out how we can support you in expanding your reach through social media: Rebecca@RebeccaBlackwell.com. 303.907.3941